The Art of Branding Your Business

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Your Brand is your greatest asset!

Appearance – Values, Tone, and Identity

Distinguishing your business from competitors with the myriad of companies delivering similar services or products, standing out can be challenging. That’s where branding comes in. Your values plus storytelling have become a popular way of branding in today’s market. By using your brand, it is a  promise, that these other assets provide avenues through which you can showcase your uniqueness. Leveraging these to create a point of difference could set you apart from your competitors.

1. Understand the golden rules for brand positioning and why they are crucial for brand success. Explore how you can develop a brand position. Understand the importance of branding, using keywords plus make sure you articulate your brand positioning. One way to do this is by using positive keywords on Google.

2Define your brand, search for and identify opportunities, and justify your thought process.

3Explore how you can develop a brand positioning territory using tools, reading a good brand post on Google, or asking an expert in their field how to go about this. Learn all the subtleties so you understand the importance of brands, pyramids, keys, and how to capture and articulate your brand positioning, as a guideline to branding research what these words mean and how they can help.

4.  Become more recognisable Investing in a consistent branding effort is to make your brand more distinguishable. When customers can identify your company based on physical, visual, and auditory elements, it breeds familiarity. This fosters trust, which customers rely on to make a buying decision. Brand recognition could also influence how customers recall and engage with your digital posts.


Kez Wickham St George is a #1 bestselling award-winning Author who has a passion to champion people from many diverse backgrounds to reveal the best in their creative side. Her ability to draw out the very best in storytelling from her clients has made her a popular Mentor/ Consultant. – To connect with Kez click here


 

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