HelloFresh commits to offset 100% of its direct carbon emissions from 2020 onward
● The offset program is an important step in the company’s global carbon reduction
strategy
● To offset carbon emissions from internal operations, delivery and corporate travel,
HelloFresh will invest in multiple climate protection projects around the globe
● In Australia, HelloFresh will invest in the Yarra Yarra Biodiversity Project in Western
Australia
● HelloFresh’s climate reduction plan also includes transitioning to green energy in
warehouses in the international segment.

Carbon offset program plays important role in global carbon reduction strategy.

HelloFresh will offset direct emissions from its internal operations and offices, plus all emissions from delivery to customers and corporate travel for 2020, through
continuous investment in global climate protection projects as per CCBS Gold Level certification.

Early this year, HelloFresh committed to track and reduce its per meal carbon emissions – in line with the UN Sustainable Development Goal 13. Next to the carbon offset initiative, the company has several other carbon reduction measures in place. These include transitioning warehouses to green energy. HelloFresh Australia has already installed two x 99 kW solar generation systems on the rooftop of its warehouse in Sydney.

In Sydney, as of the 04 August 2020 HelloFresh, the world’s leading provider of meal kits, is committing to offset 100% of its direct carbon emissions from its internal operations and offices, plus all emissions from delivery to customers and corporate travel as part of the company’s green energy and carbon reduction strategy. This will make HelloFresh the first global carbon-neutral meal kit company. For the international segment, HelloFresh will partner with Planetly, a climate-tech startup from Berlin and, with their expertise, invest in climate protection projects around the globe. The initiative is expected to offset over 40,000 metric tonnes of carbon for 2020. In the US, HelloFresh is collaborating with Terrapass to offset at least 50,000 metric tonnes of carbon.

At a local level , HelloFresh will be supporting the Yarra Yarra Biodiversity Corridor in the mid-west of Western Australia. This project aims to return the environment to its origins by planting up to 40 native tree and shrub species in order to recreate a healthy and functioning biodiversity hotspot.

Sustainability has always been a fundamental part of HelloFresh’s company strategy. Due to its innovative supply chain, HelloFresh significantly reduces food waste, which is a major contributor to carbon emissions in the traditional grocery supply chain. In addition, the company has launched its strategy to avoid, reduce and offset carbon emissions.

Tom Rutledge, CEO of HelloFresh Australia, commented:

“The number of meals we put on Australian tables every week requires a disproportionately low amount of space and energy compared to traditional grocers and other meal providers. Given this inherent advantage in our business model, we see carbon offsetting as a natural next step especially as we continue to grow our business and our role in the food industry.”

As the first meal kit company in Australia, dating back to 2012, the management at Hello Fresh feel it’s important to lead the way for sustainability action in the category. This year, they have made it a priority to continuously evaluate, measure and reduce our carbon emissions. Their carbon offset program is another step in amplifying our sustainability efforts.

“I am very happy about the progress we’re making towards becoming a more sustainable business and sustainable way of enjoying delicious home-cooked meals,” concluded Rutledge.

Tilman Eichstaedt, Senior Vice President Sustainability, HelloFresh, explains further:

“We are currently prioritising mitigating the emissions that we produce. Our highly optimised production facilities emit significantly less CO_²  per dollar of revenue compared to traditional food retailers, which need to cool, heat and light thousands of stores.”

HelloFresh ship their boxes in batches and reduce the number of kilometres travelled through their innovative planning software. This carbon offset initiative is another important milestone towards carbon neutrality and perfectly complements their existing efforts towards becoming a more sustainable company.

HelloFresh Australia,   www.hellofreshgroup.com

About HelloFresh
HelloFresh SE is the world’s leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France and Denmark.  HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017.

Watch Video Diversifying the Yarra Yarra https://consciouslivingmagazine.com.au/2020/08/05/diversifying-the-yarra-yarra/
Read more about the Yarra Yarra Biodiversity Project Click here